One of the fundamental steps towards a successful Internet Marketing Strategy is employing SEO techniques in one’s website. What better way to do so than to hire an SEO Company? However, before SEO consultants can help improve your business, they must first improve your website. The role of an SEO expert in doing so is as follows:
Website evaluation and analysis – Evaluate and analyse the website in accordance with SEO fundamentals.
Industry research and determining targeted keywords – Target relevant keywords pertaining to the business.
Planning, discussion and implementation – Once the above has been determined, the SEO company may then implement any recommended changes as a result of their analysis.
Daily ranking monitoring – Rankings are monitored on a daily basis to determine the effectiveness of effecting the recommended changes.
Maintenance – In order to maintain search engine rankings, SEO companies will then apply any necessary alterations to the website/keywords used.
Based on this, it is very easy to see why it is important to hire the services of an SEO company to improve one’s business’ website. Not only do they ensure the potential success of the website from the onset, they are also tasked to maintain its visibility for the duration of their contract.
Website optimisation: is link building difficult?
There are different ways of attracting inbound links. Getting links is an essential part of an optimisation campaign. There are some ways of obtaining links which work well in a sustainable fashion and there are techniques which do not. As long as patience and perseverance and skill are combined, getting the right kind of links should not present a great obstacle to progress.
At Searchengineoptimisation.co.uk we are experts when it comes to getting high quality links. By always using white hat tactics, we are able to work within the ethical framework devised and upheld by the major search engines. This stance differentiates us from black hat companies. Their approaches carry the risk of search engine penalties.
Link buying has been prohibited by Google for some time. With the advent of its new algorithm, Google is very efficient at detecting and punishing the practice. Links should be achieved by other means. The emphasis should be placed on gradually making the site into an authority in its sector. Those who skilfully undertake such a journey will get links along the way.
It is also the case that a social media campaign can produce plenty of inbound links. The likes of Facebook and Twitter can be employed profitably, but less popular sites like Digg may also be relevant. Hosting a competition can also generate plenty of interest. Other activities such as guest blogging or reviewing can also be utilised to get links.
link building is not easy, but experience helps a lot.
The time of Page-rank is still active and the popularity of links is still a matter for the ranking of the websites in the vertical industry. The searches are still powered from the on-page optimization. However, due to the terms of traffic bearing, the search engines scarcely get to the databases of text.
From the perspective of search engine, the efficiency and relevancy are the vital points to be considered. For a certain query, the search engines are able to get certain number of documents by only analyzing the profile link. They would not be willing to get deeper for analyzing the text.
SEOs and owners of the sites try to maximize their value, which any domain has for offering. It is done by interlinking every domain jointly or by linking every auxiliary domain into single vital domain. It was achievable in earlier days as SEO strategy until Google along with other searching engines changed to become very vigilant for recognizing common ownership.
However, it has affected immensely to all the naïve, amateur business owners, kept all their websites under one host for simplicity. Interlinking all the sites displeases search engines, no matter if there is any genuine requirement.
What is IP address of C class?
The only way for avoiding any penalties or bans is by hosting the site on different IPs of C class. Do not mix up a dedicated account of hosting with C class as they are separate. C class denote to the 3rd octet in the IP address. For instance, 192.168.9.12. The number 9 is C class and the 3rd octet. Most of the times, the companies of web hosting host several sites on the very same IP of C class, and it is where all the fun starts.
Hence it is better to use separate providers of hosting service or an established provider of SEO hosting.
When you type the relevant keywords, your site is not among the top results shown in your browser. This happens many a times because of invalid HTML code that has been used in your site. Many webmasters ignore the importance of valid HTML code and the site owners pay the price later on.
HTML is a language that has its own vocabulary, grammar and syntax. Every webpage is written in the HTML code. The language keeps on evolving all the time, and it is easy to make mistakes when writing the HTML code of a web page. There are rules governing writing in HTML, and these rules must be adhered to, when writing a web page. Search engines place a great importance to properly written web pages, and if they find mistakes in any web page, they tend to skip it and move forward.
So, despite the fact that you use SEO content on your site, if the HTML code of your site is not valid, all your efforts go in vain, and your desire for a higher ranking in the search engines become zero. Search engine spider conforms to valid HTML code only. It can index your site only if there are no errors in the HTML coding of your web page. If it finds mistakes in the HTML code of your site, they will lose interest in your site and stop searching your site. If there are only minor errors, search engines can overlook them and find your site, there have been instances when a single bracket missing in the HTML code of a web page has caused it to be missed by the search engines altogether.
Fortunately, there are means and ways to check the validity of the HTML code of your web page. There are services on the web that allow you to check if the HTML code on your web page is valid and OK. The HTML validator that is the choice of the SEO community is the W3C HTML validator. It is software that checks the webpage if it conforms to the HTML codes.
Just enter the URL of your web page in this software and it will tell if there are any mistakes in the HTML code. Valid HTML code is a must for your site and it makes sense to run it through this validator.
SEO is the buzz word on the net and people use it without thinking about what to do and what not. There are many misconceptions, myths and rumors that are doing the rounds and so, it is best to understand what the things are that one must avoid at all costs when using SEO so that the chances of the failure of the site do not surface.
Lack of keywords or phrases
I get a chance to review many websites every now and then and I am disappointed to see that they lack in search friendly content. Websites contain so many graphics but sadly, they are overlooked by the search engines. It is the keywords and the phrases that the search engines are interested in. Any site that wants to be searched highly by the engines must have at least 200 words that are popular, in its main page. There are many opinions about this, but generally speaking, this number is sufficient for the search engines. The keyword must also be included in the name of the URL to increase its chances of it being searched by the engines.
A site that has more incoming links from other sites has a better chance of being searched than those who do not have links. This is very important step that is somehow overlooked by those who want to market their websites. Incoming links that are relevant to the content of the site have a great value addition and greatly help in improving the ranking of a site.
Insufficient research of keywords
Research of keyword is an important aspect that needs to be done to improve the ranking of the site, and secondly, this information needs to be updated as the trends keep on changing.
Optimization can wait
Search optimization is good, but if you do not pay attention to the proper designing of the website, you may lose out on the visitors that come to your site as you have used SEO.
Do not expect paid advertising to do it for you al the time
Most websites fall in the trap of paid advertising, which is good, to some extent to drive traffic to your site, but over reliance on it can damage your business. If SEO is bringing you results, budget on paid advertising gets reduced greatly.
Signing with too many search engines
More than 90% of the traffic on the net is controlled by a handful of search engines. So it is foolish to submit your site to hundreds of search engines.