Correct HTML code is vital for SEO
You have a website, have made great efforts to get it designed, and you are now ready to do business. But what’s this? You are not getting any visitors!
When you type the relevant keywords, your site is not among the top results shown in your browser. This happens many a times because of invalid HTML code that has been used in your site. Many webmasters ignore the importance of valid HTML code and the site owners pay the price later on.
HTML is a language that has its own vocabulary, grammar and syntax. Every webpage is written in the HTML code. The language keeps on evolving all the time, and it is easy to make mistakes when writing the HTML code of a web page. There are rules governing writing in HTML, and these rules must be adhered to, when writing a web page. Search engines place a great importance to properly written web pages, and if they find mistakes in any web page, they tend to skip it and move forward.
So, despite the fact that you use SEO content on your site, if the HTML code of your site is not valid, all your efforts go in vain, and your desire for a higher ranking in the search engines become zero. Search engine spider conforms to valid HTML code only. It can index your site only if there are no errors in the HTML coding of your web page. If it finds mistakes in the HTML code of your site, they will lose interest in your site and stop searching your site. If there are only minor errors, search engines can overlook them and find your site, there have been instances when a single bracket missing in the HTML code of a web page has caused it to be missed by the search engines altogether.
Fortunately, there are means and ways to check the validity of the HTML code of your web page. There are services on the web that allow you to check if the HTML code on your web page is valid and OK. The HTML validator that is the choice of the SEO community is the W3C HTML validator. It is software that checks the webpage if it conforms to the HTML codes.
Just enter the URL of your web page in this software and it will tell if there are any mistakes in the HTML code. Valid HTML code is a must for your site and it makes sense to run it through this validator.